Cleaning business owners frequently talk about the need for more prospective and actual clients, (and also lament how little time they have) to spend looking for them. What if you could hire an unpaid sales force to get new clients and prospects for you? Wouldn’t that be great? One of the best ways to do this is by forming strategic alliances with other professionals who speak to the same “ target market” you do. Do you take time to form strategic alliances in your business? Strategic alliance partners are people who share the same target audience or clients as you do, but whose company or service doesn’t overlap with yours. Strategic alliances are usually your best referral partners and in most cases, you’ll can develop a variety of different ones. For residential cleaning business owners these might be: People who offer dog-walking, pet and/or house sitting services Realtors , home inspectors, and property managers Residential pest control companies Window washers General contractors who perform remodeling services Residential painters Carpet cleaning  companies Companies that offer disaster remediation services Companies that do power-washing and driveway treatments I recommend taking time out on a regular basis to identify potential strategic alliances. Here’s an easy “2 step process” List ten (10)...